From the team
Software thinking
Practical writing on custom software, system integration, AI in business, and how to make good technology decisions.
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What AI Can Actually Do for Member Organisations Today
Associations and chambers are sitting on the kind of data AI is good at. Here is what is genuinely useful right now, and what is still hype.
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What a Real Discovery Phase Looks Like
Before you write a line of code, discovery decides whether a product succeeds. Here's how we approach it, and why skipping it is the most expensive shortcut there is.
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Where AI Actually Helps in Hospitality Operations
We run a hospitality product, so we see where AI earns its place and where it gets in the way. A practical look at applying AI to real hotel and stay operations.
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What It Actually Takes to Build AI Into a Product
AI features are everywhere, but most of them are surface-level wrappers. Here's what separates useful AI integration from noise, and what the build process actually looks like.
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Nobody Is a True AI Expert Yet, and You Should Be Suspicious of Anyone Who Claims Otherwise
AI is moving fast enough that genuine expertise is built in months, not decades. Here's what that means if you want to build a product with AI in it.
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Build vs Buy: How to Know When Custom Software Is the Right Call
Most businesses default to buying off-the-shelf software. Sometimes that's right. Here's how to tell when it isn't, and what to do instead.
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